Mario Kart World Oddities & Corporate Sponsors

I originally wrote this as part of Wednesday’s Switch 2 Nintendo Direct, but it’s really a weird bit of esoterica, and ended up being fairly long too, so I split it off into this post.

MKW’s apparently an open world Mario game, and open world games need more world building than otherwise. What I am hoping is this means we’ll finally find out more about all these weird MK-universe advertisers than
in the past. Does Mario actually own and run Mario Motors? Is Luigi the boss of a tire company? Will we get an explanation for Bowser competing in a (mostly) friendly manner against his eternal rivals? And…

Oh my stars and garters, how does this Toad DRIVE this vehicle? His eyes are right over the dashboard! Can his feet reach the pedals? It doesn’t seem like it was built for them, is this a common issue for Mushroom Kingdom cars and trucks? And do they ever suffer collision damage from hitting big floating, rotating coins? Along those lines:

He’s just a workaday Koopa, driving for his job with Hammer Bros. Co., and woah it’s KING BOWSER himself driving right past, and in the same lane! And he appears to have gotten fashion tips from Hellboy with that Right Hand of Doom glove thing happening. Also gotta note that Bowser’s license plate is just his logo. “Yeah that’s me, any questions?”

Here’s more traffic, I assume the open world theme means there’ll be a lot more in the way of street vehicle obstacles. Mario Kart World certainly has some weird, and weirdly useable, cars. Vehicular ramps, blast barrels, and I assume that Bob-Omb car is a live explosive. Road safety in the Mushroom Kingdom is a joke.

Sexy! I give them points for working the Girders board (sorry, “25m”) into a track. But it looks like we’re again getting the same style of tricks as in prior MK games: the vehicle gets a burst of speed, the driver turns around and mugs for the camera, and vroom vroom. Doesn’t seem too safe to me. Also, it looks like DK’s redesign for the movie has stuck.

My favorite element of the Mario Kart series, which I believe I’ve mentioned here before, are all the Mario-themed corporate sponsors, which suggest that not only are the characters race drivers, but also own their own auto supply and repair companies, and other companies besides. They’re all businesspeople! It’s a capitalist hellscape of their own devising!

Besides Mario Motors and Luigi Tires, among the MK businesses spotted are Koopa Construction (slogan, “High Quality You Can Trust,” how boring), Peach Resort (also a track name), a company called Dash (“Accelerate the Fun”), Waluigi Vintage Clothing (that’s more backstory than we’ve ever gotten for him), Wario Games (nice tie-in!), Fuzzy Batteres, Royal Motors (don’t know if that’s Peach, Daisy, Rosalina, or some combination; it’s tagline is “Supersonic Primeness”), Dolphin Marine Sports, Nabbit Courier Service(?), Garlic Power, Red Shell Speed Tires, what I think is Yoshi’s Cookies, Premium Scrap, 1UP Fuel, and there’s Bowser, Buzzy Beetle, Lava Bubble, Shy Guy, Chain Chomp, Fire Flower and just “Banana” (“Let one slip!”) companies I couldn’t make out the full names of, and the return of MKTV, which uses what looks like the eyes of Cappy, from Mario Odyssey, in their logo, but they’re probably Lakitu’s goggles—although Lakitu is a driver now.

There’s also THIS:

It’s the counterpart to The Mother Of All POW Blocks from the end of Super Mario 3D World! It is written in the Book of Mysteries, of the GREAT QUESTION BLOCK OF DOOM, the hitting of which will trigger the end of all things. Drive carefully, competitors.

This is probably my favorite track, a spooky horror movie track with big pictures of Peach throughout. You can’t see it in this shot but there’s a big black castle in the background and bats flying around.

Moo Moo Meadows not only returns as a track, but it seems like it’s been set within the Mario Kart World map! Are there differences? Are other retro tracks returning?

Also, a cow is a driver now. And it rides a boom box. Why not just make everything a kart, and put anything on top of it? Maybe I shouldn’t give them any ideas.

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