We figured it was time to ca$h in on our burgeoning popularity and put ad$ in the $idebar! Wahhaha! We are to be gazillionarie$!
No seriously, while we’re testing some ways to bring in at least a little income (maybe a podcast?), we don’t expect to make more than a few dollars from the sidebar ad, which is provided by the ComicAd Network. But ComicAd has some things about it that I like. It was inspired by Ryan North’s late, lamented Project Wonderful, a terrific little ad system that used to adorn the sidebar of Metafilter for readers who weren’t logged in.

It’s about as unobtrusive as you can get for ads, it doesn’t track users (that’s really big in this privacy-conscious era), and the things it advertises are small projects, like ours. I think that good ads can provide a useful service, both to sites and users, provided no one gets too greedy. Lots of the excesses on the internet nowadays are caused by just that, greed, driving people to excess. A small image advertising a webcomic isn’t that bad, and may even be fun. Blanketing sites with ads for a vast exploitive Microsoft-sponsored AI company that drinks up rivers and floods the world with slop, that’s what we who like to put judgemental names on things call evil.
It also matters how they’re presented. Something I personally loathe is the suddenly-appearing, page-covering dialog box, usually with a big SUBSCRIBE button, and a tiny almost-invisible X in a corner somewhere. I notice with some annoyance that even the new batch of creator-driven new web media sites do this a lot. Anyway. I place that qualm onto a small boat made of folded paper, and with my breath I push it out into the ocean. Fwoooo!
This is an experiment, and it might disappear in the coming weeks, or change form. If you have an ad blocker and decide you don’t want to see it, that is fine. As I said, we’re not getting much money from this, at least not right now. If you have comments, concerns, qualms, caveats, issues, problems, etc., please use the comment form below to let us know. Thank you.