Tag: commercial

Possibly the First US Commercial For a Nintendo Product

Generally it’s considered that arcade Donkey Kong was the product that put Nintendo on the video game map, but Nintendo’s Game & Watch line actually predates it by a year. They licensed it to Mego, the company that made those highly collectable large-scale action figures of pop culture characters, and Micronauts.

The Video Game History Foundation found Mego’s commercial for “TOSS UP,” what they called Ball, and branded under their name for Game & Watch products, “Time Out,” and put it–guess where? Yeah it’s on Youtube again (46 seconds):

Sundry Sunday: Commercial for Atari Mario Bros.

We love weird old game commercials from before (or in this case during) the crash, before games and game ads began skew quite so much towards the stereotypical tastes of teenage males, and before companies like Nintendo became such jealous guardians of their products.

And just look at all the effort that must have gone into this commercial! This isn’t just people sitting in front of a TV raving about a game, these actors are wearing costumes and running from puppet creatures on an actual set! And this may well be the first human actor to ever portray Luigi in front of a camera (he may look like Mario with his color scheme, but his hat says Luigi, and he’s calling Mario for help). It even calls back to the theme song of Car 54 Where Are You. It’s a shame that the game couldn’t possibly have moved enough units to justify this production.

Sundry Sunday: Commercial For Pitfall!

Welcome to a new week! You swam through tyrannical employers, terrible social media, and a generally-appalling political situation. To help make up for it, let’s watch an old commercial for the Atari VCS game Pitfall!, and if that kid at the front looks slightly familiar, that’s only because it’s Jack Black.

The other actors in this video are also pretty interesting. Video games were considered interesting to general audiences in the U.S. before the crash. We’re still not entirely sure what changed. A lot of people point to a glut of awful games for the Atari VCS/2600, but it affected arcades too, as well as the Intellivision and ColecoVision. Video games suddenly just seemed uncool to most demographics, for some reason. In Japan, Nintendo was known to be concerned that a similar kind of thing might have happened when the Super Nintendo Entertainment System hit the U.S. market. Thankfully it didn’t.

Sundry Sunday: Nintendo Reminds “You Cannot Beat Us”

It’s Sunday again! The weeks have been hard and they’re only getting harder, so as a reward for making it this far, please enjoy this entertainingly oppressive commercial from 1986!

Back in the NES days Nintendo of Australia sponsored this commercial to put players in their place. I especially like the voice of the Duck Hunt Dog, and the Mario castle music used as a background soundtrack.