I’ve not hidden my general contempt for current-day Atari, a company that has little to do with the old company, and has among other things dirtied their hands with cryptocurrency. But at least they know they have their hands on something good with the iconic Atari “Fuji” logo.
They tweeted about an article on the logo on the site Logo Design Love, which itself is an excerpt from Tim Lapetino’s wonderful book The Art of Atari. That at least is worth your time to check out! The logo is definitely one for the ages, which is probably why contemporary Atari still uses it. Atari Games, the arcade company, made use of it from early days all the way through to the end, when they were renamed Midway Games West shortly before they were dissolved completely.
The Atari Logo: behind the “Fuji”
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